The world today is undeniably engrossed with social media. An average person spends a couple or more hours scrolling on their social media feeds every day – in between breaks, during commutes, even immediately after waking up and before going to bed. It has become a part of virtually every person’s daily routine.
The goal of marketers is always to try and insert your advertisement and content into the lives of your market as organically as possible. Your brand must always be where your market is. You must understand and talk about what your market is interested in or cares about. You should become a part of their daily routine.
Here are five important things to do when you deal with social media marketing:
1: Talk to a targeted audience
Most social platforms offer you ways to filter the kinds of users to whom your ads and content will be directed towards. You can easily target users based on location, age, gender, likes, interests, or other considerations relevant to your brand, your market, or your particular campaign.
A properly targeted marketing effort helps you to reach the right people at the right place and time, thus including your brand as part of the regular content they consume in an organic and nonintrusive manner.
2: Listen and learn about your market
Through social listening and analytics, you are able to read what your market is talking about as well as learn what topics are trending amongst them. Understanding what matters to your market can guide you as you device your market strategy and create appropriate content or responses that are of value to them.
For example, you can create an ad hoc post based on a current trend that is viral among your market and relevant to your brand at the same time. One of the best executions of this kind of post is Oreo’s “You Can Still Dunk in the Dark” SuperBowl tweet in reaction to a blackout.
3: Build relationships with consumers
Social media marketing allows you to directly engage with your market. You can start conversations on topics that they are interested in, you can support topics they care about, and you can directly communicate with them to answer questions and address concerns. Your social media managers should be active and responsive, and your content should be interactive and engaging. Work to endear yourself to your market so that you are not perceived as just another online brand that’s out to sell products, but as a friend with a distinct personality. It is one thing to gain followers online, it is another and much more important thing to retain these followers and continuously engage them to create brand loyalty.
4: Build relationships with influencers.
The advent of social media has borne a new kind of celebrity. Rather than just being influenced by the stars they see on TV and other traditional media, consumers nowadays are also heavily influenced by online influencers such as bloggers and social media stars.
For example, a single post by a beauty blogger raving about a lipstick brand can be more effective in converting consumers and influencing purchases than a 15-second commercial about that lipstick brand aired on TV. Therefore, it is worth tapping and investing in these influencers – not necessarily by contracting them in an endorsement deal, but even by just sending them samples of your product to try and give their honest review of. You can also invite them to attend your events.
Social media helps you to identify and connect with these valuable influencers.
5: Improve your brand image.
Social media gives your market easy and direct access to your brand, so you should make sure they see what you want them to see. Curate your social media profiles according to your established brand identity but also be willing to adapt to what your market wants. Developing your brand’s image online can help increase awareness, recognition, and ultimately, loyalty among your followers.
In today’s increasingly digital age, the bulk of your marketing efforts should be directed towards investing in social media. This is especially true for brands aiming to tap into a younger millennial market. Put the tasks above in your checklist of things to do when you start with your social media marketing campaign.
Also read: How And When To Use Social Media Marketing